KFC has the honor to be the first brand to be visible from outer-space,
according to company officials. The 87,500 square feet logo was created by tiles
placed in the Nevada desert, near the super secret Area 51. The stunt marks the
revamp of the KFC logo, which now features a more streamlined image of Colonel
Sanders. .
The "Face from Space" took more than 3,000 hours to create from
inception to launch and was built by Synergy, a leading event company.
The logo consists of 65,000 one-foot by one-foot painted tile pieces that
were assembled like a giant jigsaw puzzle: 6,000 red, 14,000 white, 12,000
eggshell, 5,000 beige and 28,000 black.
The logo took 24 days, working around-the-clock, to manufacture and
ultimately produce. It then took six days on site to construct the logo, during
which time the logo design pieces were kept hidden and under cover from
identified and unidentified flying objects.
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